Week Five: Hero and Detail Shot

Hero and Detail Shots

Hero Shot

Detail Shot

The above Hero shot shows the main facade of the building, and highlights the many exterior forms which accentuate the comforting atmosphere. The perspective shot draws large attention to the use of curves which aim to evoke similarities to the relaxed posture of chairs and the softness of blankets. Along with these curves, the pastel colour scheme inspired by BernabeiFreeman's works add to the cosiness.

The Detail shot also highlights the recurring curved features but focuses on the interior space. The notion of curves is continued in the ceiling of the top floor where it maintains a smooth and flowing aesthetic. Another significant aspect shown is the transparency of the room, allowing the entrance of natural light into the workplace, and thus further connecting the brand's work with nature.